Here is the deal: You're a business owner in the sea of other business owners online and you're struggling to be seen, heard and taken seriously. This 5 part blog series will take you through strategies to show up online. It IS possible to stand out and be noticed. Some of you may take this information and run with it, some will read it and never implement the strategies into their business. I am urging you to take this info and run with it. We want you to succeed, but the choice is yours to put the work into your business. The goal is to not only become more visible online and seen as the expert in your field, but you want to be able to turn the relationships with people and leads into paying clients.
So are you ready to go all in? If so.. Read on!
It's one thing to show up online, it's another thing to meet people and create relationships with them. This is the KEY to growing your business online, even if they don't evolve into paying clients. People that you create genuine relationships with can end up being your #1 cheerleaders, a source for support, advice, collaborations, referrals and so much more. Don't underestimate the power of these relationships!
Find people to connect with EVERY DAY! Show genuine interest in others and what they are about. Find out about what they do and tell others what you do! Remember, even if they may not be your ideal client, they probably know someone who is. The more connections you create, the more you open up your network to potential clients. People are most likely to purchase or use a service from someone LIKE, KNOW AND TRUST! This is CRUCIAL to showing up online and your business.Set a goal for yourself to reach out and meet so many people a day and watch your network grow.
2. Use Surveys
When you are clear on who your ideal clients are, set up a survey to get their point of view and what their struggles are. Send it to your list, post it on your social media outlets and message it to the people you consider to be your ideal client. Open up a few times for interview calls and offer a free mini session or clarity fall as a thank you to anyone who completes the survey. This will most likely lead to new clients!
3. Follow Up
THIS IS SO IMPORTANT! You cannot maintain relationships if you do not have a follow up plan. You don't want to disapper after you've made a connection with someone. Find a way that works for you to keep track of the people you're connecting with. I like using a good old google sheet spreadsheet. Take notes, keep track of what you've talked about. Just find a way that works for you. I can't stress this enough.
Following up doesn't have to be stressful, hard, or complicated. Checking in to let them know that you're thinking of them or asking about their progress for whatever you've talking about. Anything! Send them a link to an article they may find interesting and talk about it. Don't overthink it. When it comes to following up for business, they may not have been in a position to invest in themselves. Following up puts you back in their ear. You want to be the first person they think about when they are ready to invest in themselves.
4.Create New Programs and Services
Always be brainstorming about how you can help solve your clients problems. These programs and services should be super specific or targeted. Creating urgency or setting a limit on the number of people who can enroll or by setting a time limit to purchase. This is another great way to showcase your coaching style and building up your expertise. You are building trust and know with these new clients with a shorter time commitment and smaller financial commitment that may lead to them investing in your further.
5. Group Programs
Creating a small group program at a lower cost builds upon the previous point. It's a way for people to get a taste of your coaching style that provides a massive amount of value and solve a particular problem for them. Make it short and super effective. Make the price point a no brainer but relevant to the value they will receive from the group. This is a great place to strengthen relationships, make new ones, and upgrade them to bigger investing clients.
Founder: Jade Kent