We've all seen the posts on Facebook... "share this to win", "which dress should I wear, A, B, C or D?" with an image of the choices, "Like this post if you love cake!". If I don't click it does that mean I don't like cake? This is known as "engagement bait". They are meant to boost posts algorithms higher so that more people will see it in their newsfeed, obtaining a higher "reach". Facebook announced yesterday (Dec, 18 2017) that, starting this week, they will begin demoting individual posts from people and pages that use engagement bait. This means that anyone using "engagement bait" will be penalized in Facebook's algorithms which determines which posts show up in the news feed.
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