In Network Marketing, as we are, it's our goal to do just that: Network. Social Media is a powerful tool if you're using it to it's fullest potential. We want to gain followers to expose our content to as many people as possible and engage with them to build a relationship. Outside of our social circles, it can be difficult to find and gain followers in order to promote our brand, so we've put together this quick list on how to grow your following and increase your engagement.
One of the easiest ways to increase your followers is to simply use hashtags. Using hashtags will make your photos more accessible to those who utilize the search feature and attracts users that will have similar or the same interests as your brand. Don't use too wildly popular hashtags or your image might get lost in the feed too quickly. Put a little bit of research into the tags before you use them and see what other content they are being used with, and what other users are hashtagging that have similar products and offerings to your brand. It will help you choose to use or avoid certain ones.
Engagement is crucial to increasing your follower base. While liking images is an easy way to engage users, commenting on photos and responding to others on Instagram adds a little personality to your profile. People want to connect with YOU, not just an instagram account. It makes them feel at ease that there is a real human being behind their brand.
Add A Bio
This kind of goes hand in hand with communicate. People want to see a face and a personality. This allows you to clearly express your brand message and link to your other professional webpages. This is a traffic funnel to your product! So important!
Post During High Engagement Times
Later analyzed Instagram data and determined that Wednesday has the highest engagement rate of the week. 7pm is also a high engagement time for any day.
Use the Tools
Instagram is based on the visual appeal of images, so use the tools provided by other apps to increase that visual appeal to help you stand out from the crowd. Layout by Instagram is a great one. Later to schedule posts, preview and preplan the look of your Insta' feed. Other apps like WordSwag, Pic Play Post, Boomarang & Photofy just to name a few.
Tip: Don't over edit photos or you end up looking fake.
I hope these tips help you increase your following. When it all comes down to it, engagement with your audience and other users is the best way to increase your following!
Founder: Jade Kent