I know that you read that title, likely grabbed your popcorn and thought, “Jade’s really lost it now hasn’t she!” I’m going to let you in on a secret, based on 2016 statistics, 36% of presenters were active within the company...
36%! Let’s say given the growth of Younique into 2018, this number is probably still close maybe give a few percent and say 40% for easy math. That would mean that out of 1 million presenters, in 12 markets globally, there would be 400,000 presenters actively pursuing the business of Younique. Now, let’s go even further, there wouldn’t be an even split amongst markets but even if there was, there would be 33,300 active presenters per market, which would be per country. You think about how many people there are in these markets relative to the number of presenters and you factor in the size of the cosmetics market, these presenters would take up around 1%, ARE YOU GETTING WHAT I AM THROWING DOWN HERE? THE RATIO OF ACTIVE PRESENTERS TO THE UNTAPPED MARKET POTENTIAL IS STRAIGHT FIRE!!!!!!
The point I am trying to make is this: Although you may know several people who all sell Younique, they aren’t going to be tapping the same markets in the same way as you. I live in Southern Alberta, Canada, I have customers as far away as Nebraska, USA. Are there presenters in Nebraska? Totally, but I’m tapping a market that someone else isn’t, 1000 miles away from my office.
When we dig deep and look at the potential this opportunity has and the amount of market that is yet untouched, it’s pretty incredible. When we stop looking at the simple statistic of ‘1 million people already do this’, and we break down what that statistic means it’s pretty incredible and almost silly that people stop at the first number. Without truly understanding the potential that is left for them to achieve!
My job is to simply show women how they can have their own piece of the pie. How they can fit into this puzzle and have everything that they want out of this crazy thing we call life.
Founder: Jade Kent